The Reality Test

R 83.00   R 275.00

Subtitle: Still Relying on Strategy?
Author: Robert Rowland Smith
Publisher: Profile Books (2013)
ISBN-10: 1781250790
ISBN-13: 9781781250792
Condition: Very Good. 
Binding: Softcover
Pages: 244
Dimensions: 21.3 x 13.3 x 2 cm

Weight: 0.3 kg


No strategy survives contact with reality. That's why even the most well-thought-out business strategy can end in disaster. Strategy is based on spreadsheets, projections and assuming that business is a rational pursuit - not what will happen in the real world. The truth is, strategy just can't deal with the realities of life.
An adviser to blue-chip companies and government bodies, Robert Rowland Smith has spent many years helping leaders confront and effectively deal with business reality.


Compare prices on AbeBooks (USD)
  • Visa
  • MasterCard
  • Bitcoin
  • InstantEFT
  • PayFast