Subtitle: Still Relying on Strategy? Author: Robert Rowland Smith Publisher: Profile Books (2013) ISBN-10: 1781250790 ISBN-13: 9781781250792 Condition: Very Good. Binding: Softcover Pages: 244 Dimensions: 21.3 x 13.3 x 2 cm
Weight: 0.3 kg
No strategy survives contact with reality. That's why even the most well-thought-out business strategy can end in disaster. Strategy is based on spreadsheets, projections and assuming that business is a rational pursuit - not what will happen in the real world. The truth is, strategy just can't deal with the realities of life. An adviser to blue-chip companies and government bodies, Robert Rowland Smith has spent many years helping leaders confront and effectively deal with business reality.