Design to Grow

R 87.00   R 320.00

Subtitle: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Author: Linda Tischler and David Butler
Publisher: Penguin Books (2015)
ISBN-10: 0241198372
ISBN-13: 9780241198377
Condition: Very Good. General wear to the cover with some scuffing and creasing along the bottom edge. A price sticker has been removed from the inside of the back cover with some glue sticking to the last page. 
Binding: Softcover
Pages: 237
Dimensions: 23.2 x 15.2 x 1.8 cm

Weight: 0.35 kg


Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.


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