The Handbook of Slogans

R 67.00   R 225.00

Author: Lionel Salem
Publisher: Crimson Publishing (2012)
ISBN-10: 1780590369
ISBN-13: 9781780590363
Condition: Very Good. The cover is scratched and there is some wear to edges and corners.
Binding: Softcover
Pages: 230
Dimensions: 21.5 x 13.8 x 1.4 cm

Weight: 0.3 kg

The Handbook of Slogans is the ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, which is easy to search by industry or company name, The Handbook of Slogans will show you what makes a memorable slogan, the most successful examples in your own industry, the stories behind the best-known slogans of over 60 companies and a directory of a further 2,500 slogans. The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.

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