Subtitle: How Anything Can Be Predicted Author: Ian Ayers Publisher: John Murray (2007) ISBN-10: 0719564646 ISBN-13: 9780719564642 Condition: Very Good Binding: Softcover Pages: 260 Dimensions: 23.2 x 15.1 x 2.1 cm
Weight: 0.41 kg
In this lively ground-breaking new book, economist Ian Ayres shows how the best and brightest organisations are analysing massive databases at lightning speed to provide greater insight into human behaviour. Ayres exposes the world of data-miners - introducing the people and the techniques, so as to illuminate the hidden patterns all around us.
Ian Ayres is the William K. Townsend Professor at Yale Law School and the Yale School of Management. In addition, he has written for the New York Times, the Wall Street Journal, Financial Times, International Herald Tribune, and The New Republic.