Innovation to the Core

R 97.00   R 454.00

Subtitle: A Blueprint for Transforming the Way Your Company Innovates
Author: Rowan Gibson and Peter Skarzynski
Publisher: Harvard Business Review Press (2008)
ISBN-10: 1422102513
ISBN-13: 9781422102510
Condition: As New
Binding: Hardcover with dust jacket
Pages: 295
Dimensions: 24 x 19 x 2.5 cm
Weight: 0.8 kg

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If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.

"Innovation to the Core is what so many books about innovation have failed to be - a prescriptive 'how-to' that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities" - Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods.

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