City Branding

R 48.00  

Subtitle: Theory and Cases
Author: Keith Dinnie 
Publisher: Palgrave Macmillan (2011)
Edition: First Edition
ISNB-10: 0230241859
ISBN-13: 9780230241855
Condition: Very Good
Binding: Hardcover with dust jacket
Pages: 239
Dimensions: 23.9 x 16 x 2 cm
Weight: 0.56 kg

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City Branding: Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.



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