A thought-provoking essay on the abundance of choices we have in our everyday lives, and how this makes us more anxious than we realize.
We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identity seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. Choice explores how Capitalism's shrill exhortations to be oneself can be a tyranny which only leads to ever-greater disquiet.
'A surperb story of our contemporary predicament. You have no choice but to read this important book.' Hanif Kureishi