Marketing Your Own Business

R 40.00  

Author: Eric Parker
Publisher: Bookstorm (2011)
ISBN-10: 1920434127
ISBN-13: 9781920434120
Condition: Very Good.
Binding: Softcover
Pages: 185
Dimensions: 20 x 13 x 1.5 cm

Weight: 0.2 kg

Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount, brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity, advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

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