When Buyers Say No

R 90.00   R 280.00

Subtitle: Essential Strategies for Keeping a Sale Moving Forward
Author: Tom Hopkins and Ben Katt
Publisher: Hachette Book Group (2014)
ISBN-10: 1455583936
ISBN-13: 9781455583935
Condition: Very Good. Some wear to cover edges and corners. Light bumping at the top of the spine. Else a very good copy.
Binding: Softcover
Pages: 304
Dimensions: 22.7 x 15 x 2.2 cm

Weight: 0.4 kg


This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach.

The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this tricky process.



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