Campaigns that Shook the World

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shocked the World provides the inside story on the pivotal PR campaigns of the past four decades, following the maturation and expansion of the PR industry towards today's cutting edge practice.

It examines ten of these campaigns in detail - from the 1970s to the present day - explaining their strategy and tactics; looking at the imagery and icons they created; and, crucially, interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies, providing an accessible and lucid account of modern PR and its interaction with cultural icons and newsworthy events with global impact.